Our 
Story

Deep Root African (DRA) was founded by Bamupdates Africa with a passion to empower individuals to embrace and showcase their Deep African roots through fashion. Our mission is to celebrate the rich and diverse cultures of Africa. Our brand is more than just fashion; it is a movement aimed at fostering pride in African heritage and driving the narrative of unity and progression across the continent. Each of our designs is inspired by our history, culture, traditional African art, stories, and symbols, crafted to resonate with modern aesthetics and global fashion trends.